15-16/04/2025
Publishing a scientific paper is an essential stage in the research process. By submitting your paper to a scholarly journal, you may gain feedback from peers that improves and validates your research, ensuring other researchers trust your findings. At Nature Masterclasses, we understand that while publishing your research is a critical milestone, it’s only the beginning of your paper’s journey. To maximise its impact, you need to actively promote and share your work with the world. Our new course, “Maximising the Impact of Your Paper” is designed to help you navigate the steps beyond publication, by teaching you how to promote your paper and gain greater exposure for your research. In this corresponding webinar you have the opportunity to join experts in scientific publishing metrics and communications, Lisa Boucher (Press Manager, Springer Nature) and Euan Adie (Founder and Director, Overton), as they discuss strategies to promote your research online and examine how to track your paper’s reach to ensure it’s having the desired impact During this webinar, they will answer your questions and share practical advice to help you: • Overcome common challenges researchers experience when promoting their work online • Distil key messages from your paper, facilitating your discussions with the media • Understand the different metrics your paper receives once it is published and what they mean for reaching your audience.