The Ph.D. course, divided into three curricula: "Communication Sciences", "Methodology of Social Sciences" and "Marketing", pursues the objective of highlighting the evolution and transformations of the tools that communication and marketing studies and methodological studies use in their advanced research. In detail, the specific research lines are set out below.
COMMUNICATION SCIENCES: Audience, television and media studies; Communication, politics, citizenship and participation; Youth cultures, socialisation, cultural consumption; Urban cultures, public art, museums, experiences of place; Cultural diversity, identity, migration; Journalism and information ecosystems; Languages, Narratives, Imaginaries and Transmedia; Media and Gender Studies; Network society: platforms, social media, production and consumption processes.
METHODOLOGY OF SOCIAL SCIENCES: Historiographical themes of the discipline (Micro-Macro Relations; The construction of standardised survey instruments); Analytical Sociology and Theory of Action (Experimental and quasisperimental designs; Non-standard, qualitative and hermeneutic information detection instruments); Networks and social structure (Social explanation, prediction and simulation; Focused interviews and focus groups); Social constructionism (Quality and quantity; Quantitative, qualitative and mixed methods); Social representations (Validity and reliability; Techniques and models for quantitative research designs: principal components, multiple correspondences, cluster analysis, logistic regression, path analysis, etc.); Cognitive and mind processes (Generalisation of results, representativeness, sampling; Data processing/synthesis (from indicators to indices; Social Network analysis; Agent simulation).
MARKETING: Marketing and management for business management; Consumer and consumption. Research covering all activities associated with consumer choice, purchase, use and post-purchase of goods and services. Consumer behaviour is the way in which consumer emotions, attitudes and preferences influence purchasing behaviour. Particular attention is paid to the customer experience and the customer journey in relation to IoT; Brand and brand management; Innovation and digitisation in business models and enterprise management; Internal marketing and human capital in the management of organisations; Technology and IoT in different sectoral application fields; Services and service ecosystems. |