These seminars build upon and extend the Measurement Principles and Scale Development seminars that took place in November 2025 by (a) providing concrete examples of how scale development and validation is carried out in practice, and (b) illustrating the special challenges faced when creating scales based on a formative (as opposed to a reflective) measurement perspective. The target audience includes doctoral students and academic researchers involved in quantitative empirical research.
21 e 23 aprile 2026
Professor DDr. Adamantios Diamantopoulos
Department of Marketing and International Business, University of Vienna, Austria
Tuesday, April 21, 2026: 14:00 – 16:30 - Aula Fabrizi
Thursday, April 23, 2026: 10:30 – 13:00 - Aula Fabrizi