11/09/2023
The study day "Marketing & Cinema. Audiovisual promotion and communication in Italy" will bring together academics, professionals and institutions of the Italian audiovisual industry for an in-depth analysis of communication strategies, promotion and marketing that have characterized the evolution of this sector over the years. The day will also be an opportunity to reflect on how and how these issues are discussed within the University.
The event is part of a seminar cycle of the Doctorate in Music and Entertainment of the Sapienza University of Rome and is organized within the framework of the memorandum of understanding ANICA-SARAS (Department of History, Anthropology, Religions, Art, Entertainment).
The study day is open to the public.
Programma
H. 10-30 | Saluti iniziali
Vito Di Bernardi, Sapienza Università di Roma
Andrea Minuz, Sapienza Università di Roma
Luana Fedele, Sapienza Università di Roma
H. 11.00 | Una prospettiva storica
Introduce e modera: Andrea Minuz
Elena Mosconi, Università di Pavia
Francesco Di Chiara, Università E-Campus
Luca Bersaglia, Alma Mater Università di Bologna
H. 13.30 | Lo scenario contemporaneo
Introduce e modera: Luana Fedele
Valerio Di Paola, Sapienza Università di Roma
Anna Sfardini, Massimo Scaglioni, Università Cattolica del Sacro Cuore di Milano
Gianni Ciofalo, Sapienza Università di Roma
Cinzia Squadrone, Università IULM Milano
H. 16 | L’industria
Introduce e modera: Francesca Medolago Albani, Segretaria Generale ANICA
Karen Hassan, Executive Media Consultant, Cattleya
Piera Detassis, Editor at large cinema per Hearst, Presidente Accademia del cinema italiano David di Donatello
Andrea Romeo, Fondatore e Direttore Editoriale, I Wonder Pictures
Giuseppe Suma, Head of Media Entertainment, Global Business Solutions, TikTok Italia
Fabrizio Marchetti, Head of Marketing Netaddiction, Head of Marketing & Co-founder Eldorado Agency
Davide Dellacasa, Co-founder & CEO, Brad&K Productions
open the attachement