Study day by Luana Fedele
15 settembre 2023, dalle 10.30 alle 18.30, Aula G. Levi, Ex Vetrerie Sciarra, Via dei Volsci 122
The study day "Marketing & Cinema. Audiovisual promotion and communication in Italy" will bring together academics, professionals and institutions of the Italian audiovisual industry for an in-depth analysis of communication strategies, promotion and marketing that have characterized the evolution of this sector over the years. The day will also be an opportunity to reflect on how and how these issues are discussed within the University.
The event is part of a seminar cycle of the Doctorate in Music and Entertainment of the Sapienza University of Rome and is organized within the framework of the memorandum of understanding ANICA-SARAS (Department of History, Anthropology, Religions, Art, Entertainment).
The study day is open to the public.
Program
H. 10-30 | Initial greetings
Vito Di Bernardi, Sapienza University of Rome
Andrea Minuz, Sapienza University of Rome
Luana Fedele, Sapienza University of Rome
H. 11.00 | A historical perspective
Introduced and moderated by: Andrea Minuz
Elena Mosconi, University of Pavia
Francesco Di Chiara, University e-campus
Luca Bersaglia, Alma Mater University of Bologna
H. 13.30 | The contemporary scenario
Introduced and moderated by: Luana Fedele
Valerio Di Paola, Sapienza University of Rome
Anna Sfardini, Massimo Scaglioni, Catholic University of the Sacred Heart of Milan
Gianni Ciofalo, Sapienza University of Rome
Cinzia Squadrone, University IULM Milan
H. 16 | The industry
Introduced and moderated by: Francesca Medolago Albani, ANICA Secretary General
Karen Hassan, Executive Media Consultant, Cattleya
Piera Detassis, Editor at large cinema for Hearst, President of the Italian Film Academy David di Donatello
Andrea Romeo, Founder and Editorial Director, I Wonder Pictures
Giuseppe Suma, Head of Media Entertainment, Global Business Solutions, TikTok Italia
Fabrizio Marchetti, Head of Marketing Netaddiction, Head of Marketing & Co-founder Eldorado Agency
Davide Dellacasa, Co-founder & CEO, brad&k Productions