Mass media have become an inevitable part of political communication.
Politicians use modern information technologies to promote ideas, views, spread
propaganda, manipulation and hate speech. In online communication, we are interested
in written speech (texts, messages), because they are freely available online and allow us
to analyse the peculiarities of hate speech in specific periods of times.
The research trends that will be presented focus on media communication
analysis and the influence of the mass media on people’s consciousness and behaviour.
The study investigates written speech from a psycholinguistic point of view: we have
identified the methods and techniques used by journalists or politicians to influence the
audience. The seminar presents applications of psycholinguistic texts analysis on
Russian mass media to study indirect and manipulative hate speech and its
consequences. The method was also adapted for analysing the messages of politicians in
the social network Twitter.
The psycholinguistic analysis of the content was based on the analysis of the
linguistic means used in the messages to influence the auditory worldview.
14 December, 2022