Edmondo Lupieri (Loyola University Chicago), “From codes to the Code: religion and marketing in more or less popular literature between the 20th and the 21st centuries. Or, from Ignazio Silone to Dan Brown, through Umberto Eco.”


We will first analyze the ways the authors utilize religious elements from various origins (from biblical traditions to historical reconstructions) for the structure, general contents and details in their narratives; we will then try to understand how influential those elements have been on the readability and especially marketability of their books.

20 maggio



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