Phd in COMMUNICATION, SOCIAL RESEARCH AND MARKETING

email: silvia.leonzi@uniroma1.it
phone: 0649918474
building: Via Salaria 113
room: 224

Full Professor of Transmedia Studies and Cultural and Media Studies at the Department of Communication and Social Research (CoRiS), Sapienza University of Rome.
President of the Master's Degree Course in "Media, Digital Communication and Journalism", Department of Communication and Social Research, Faculty of Political Science, Sociology, Communication, Sapienza University of Rome.
He is a founding member of the GEMMA Observatory (Gender and Media Matters) and president of the Master's Degree Course in Media, Digital Communication and Journalism.
She teaches Cultural and Media Studies and Transmedia Studies. She carries out research in the field of cultural consumption, imaginary, narrative and transmedia. Her publications include numerous journal articles and essays in collected volumes: Lo spettacolo dell'immaginario (2009), Homo Communicans (with G. Ciofalo, 2013), Transmedia Storytelling e Audience Engagement (with R. Andò, 2014), La Cibernetica (with G. Ciofalo, 2017).

Education and professional positions
2020: Full Professor in Sociology of Cultural Processes and Communication at the Department of communication and social research, Sapienza University of Rome.
2006 – 2019: Associate Professor in Sociology of Cultural Processes and Communication at the Department of communication and social research, Sapienza University of Rome.
2001 – 2006: Research Fellow in Sociology of Cultural Processes and Communication at the Department of communication and social research, Sapienza University of Rome.
1998: Ph. D. in Theory and Social Research at Sapienza University of Rome.
1991: Degree in Sociology at Sapienza University of Rome.

Research (recent and principal activities)
(2021 – Presente) Scientific Supervisor of the research "Rome wasn't built in a frame. A transmedia research on identities, narratives, spaces and imaginaries of the city of Rome", Department of Communication and Social Research, Sapienza University of Rome.
(2021 – Present) Participation in the research project about vaccines, health professionals, and religious figures (Scientific Coordination: Prof. Ioana Coman), Department of Public Relations, Texas Tech University.
(2021) Scientific Supervisor of the empirical transmedia project “Guerra dei Mondi 2021”, Department of Communication and Social Research, Sapienza University of Rome, in collaboration with Rai Radio Uno, Ansa Redazione cultura, Politecnico di Torino, Museo della Fantascienza e del Fantastico di Torino.
(2018 – Present) Participation in the research “The social effect of fake news. An ecological approach to fake news creation, distribution and reception” (Scientific Supervisor: Prof. Giovanni Ciofalo), Department of Communication and Social Research, Sapienza University of Rome.
(2017 – Present) Scientific Supervisor (with G. Ciofalo) of the research “A Cross-Cultural Comparison of Italian and American Cultural Representation and Collective Memory in Media”, Department of Communication and Social Research, Sapienza University of Rome, in collaboration with the Department of Communication and Leadership Studies, Gonzaga University of Spokane, Washington, USA (Scientific Coordinators Proff. John Caputo, Heather Crandall).
(2017) Scientific Supervisor of the collaboration agreement with Playmobil Italia Srl and investigator for realizing a transmedia campaign.
(2017 – 2018) Principal investigator (with G. Ciofalo) of the research project “Social media management and business communication: communication techniques applied to the company” entrusted to the Department of Communication and Social Research, Sapienza University of Rome by ACT Operations Research IT srl.
(2017 – Present) Participation to the research “Technology Addiction: new forms of digital addiction, socialization and social networks”, (Scientific Supervisor: Prof. Sergio Mauceri), MIUR Ministry of the University and of Research, Sapienza University of Rome.
(2015 – present) Scientific Supervisor of the research group “Transmedia Framework: transmedia logic between narrative, production and consumption”, Department of Communication and Social Research, Sapienza University of Rome.
(2015) Scientific Supervisor of the research “The mediatization of terror. Narratives, imaginary, terrorism”, Department of Communication and Social Research, Sapienza University of Rome.
(2014 – 2016) Scientific Supervisor of the research “Gender and media matter. Representation and reception of the gender identities in the media system”, MIUR Ministero dell’Università e della Ricerca – Sapienza University of Rome.
(2013 – 2014) Participation in the research of the research “Danger: analysis of forms of representation of the game in the society of communication”, Sapienza University of Rome, MIUR Ministry of University and Research – in collaboration with the SNAI S.p.A.
(2013 – 2014) Participation in the research “IES-Intelligent Evaluation System”, funded by FILAS (Finanziaria Laziale di Sviluppo), realized consequently to the participation to the Public notice “Progetti di R&S in collaborazione, da parte delle PMI del Lazio”, Department of Communication and Social Research, Sapienza University of Rome with Label Formazione, NTA Nuove Tecnologie Applicate, Department of Biology (University Roma Tre) and Department of Physics (University “Tor Vergata” of Rome).
(2012 – 2013) Participation in the research “Narrative identity and hermeneutics of the narration in social science” (Scientific Supervisor: Prof. Paolo Montesperelli), MIUR Ministero dell’Università e della Ricerca, Sapienza University of Rome
(2011 – 2013) Coordination (with G. Ciofalo) of the research and analysis group on international fiction – GEMMA Observatory, Gender and Media Matters (Scientific Supervisor: Prof. Emilia Buonanno, Prof. Franca Faccioli), Department of Communication and Social Research, Sapienza University of Rome.
(2010 – 2011) Scientific supervisor of the research “Youngs and alcohol at the time of risk”, MIUR Ministero dell’Università e della Ricerca – Sapienza Università di Roma. Research of the Ateneo Federato delle Scienze umane, Arti e Ambiente.
(2008 – 2009) Scientific supervisor of the research “The new olds. The third age in the social and communicative scenario”, MIUR Ministero dell’Università e della Ricerca – Sapienza Università di Roma.
(2008 – 2009) Participation in the research “Post-cultivation: social reality as medial construction” (Scientific Supervisor: Prof. Giovanni Ciofalo) Department of Communication and Social Research, Sapienza University of Rome.

Institutional and academic activities (recent and principal ones)
(2020 – Present) Member of the Italian Scientific Society for Sociology, Culture and Communication (SISCC).
(2020 – Present) Coordination (with G. Ciofalo) of the “Social and Transmedia Framework” research network, Department of Communication and Social Research, Sapienza University of Rome, with members from: Alma Mater Studiorum Università di Bologna, Università degli studi dell’Aquila, Università degli studi di Padova, UniMarconi, Scuola Holden – Torino, Digital Transformation Institute, Università del Salento, Università degli Studi di Napoli Federico II, Università degli Studi di Palermo, Università degli Studi di Torino.
(2019 – Present) Scientific coordination (with M. Di Donato, A. Marinelli, A. Minuz, S. Parisi, G. Ragone, F. Tarzia) of the conference “Screen Cultures. Cinque parole chiave per la ricerca del XXI secolo - Immaginari, Narrazioni, Media Industries, Audience Practices, Tecnologie” organized by SISCC, CUC and Sapienza University of Rome. Participation with the paper “Brands as platforms. Riusciranno i mondi narrativi complessi a sopravvivere alla platform economy?” (with G. Ciofalo and A. Marinelli).
(2019 – Present) Member of Ph.D Academic Board, Department of Communication and Social Research, Department of Communication and Social Research, Sapienza University of Rome.
(2018 – present) Head of study program of the master’s Degree in “Media, Digital communication and journalism”, Department of Communication and Social Research, Sapienza University of Rome.
(2017) Scientific coordination and organization (with P. Montesperelli) of the conference “Comunicazione e Migrazioni: a partire da Fuocoammare”. Participation with the paper “Com’è profondo il mare”, Department of Communication and Social Research, Sapienza University of Rome in collaboration with Vicariato di Roma, Pontificia Università Gregoriana and the Univerity of Rome “Tor Vergata”.
(2017 – Present) Scientific director of the “Transmedia” book series by Armando Editore.
(2016) Scientific coordination and organization (with G. Ciofalo) of the event “Presentazione di Emerging Series Journal n. 5 - Teorie e pratiche dell’esperienza transmediale”. Participation with the paper “Frammenti di un discorso transmediale”, Department of Communication and Social Research, Sapienza University of Rome in collaboration with Emerging Series, StoryCode Torino, University of Palermo.
(2016) Director of the training course in “Transmedia Designer”, Department of Communication and Social Research, Sapienza University of Rome.
(2015) Scientific coordination and organization (with G. Ciofalo and S. Epifani) of the conference “Transmedia Storytelling. Codifying, Creating, Spreading, Forecasting”. Participation with the paper “Transmedia Storytelling: la dimensione teorica”, Department of Communication and Social Research, Sapienza University of Rome in collaboration with TuttiMedia Observatory and MediaDuemila.
(2013) Scientific coordination and organization (with G. Ciofalo and A. Di Stefano) of the 11th international ESA (European Sociological Association) conference “Research Stream 10 - Power and Communication in Time of Crisis”. Participation as chair of the sessions “01RS10 - Theory of Power and Culture of Communication” and “02RS10 - Power Relations in a Complex Media Environment”, University of Turin.