Graduated in Sociology and PhD student in Communication, Social Research and Marketing, she completed in 2024 the inter-university Master's degree between Sapienza University of Rome, University of Milan-Bicocca, University of Genoa, University of Catania, University of Naples Federico II, II level Master in Methodology and advanced techniques of social research (110/110 cum laude)
Since July 2018 she has held the position of Head of the Statistical Studies and Research Office of ENIT SPA (FORMERLY ENIT – NATIONAL TOURISM AGENCY)
Via Marghera, 2/6 - 00185 Rome
From 2018 to 2023, in ENIT, she represented the Italian National Tourism Observatory in charge of ENIT since 2014, coordinating its activities.
Main activities:
Analysis of economic and social data, in particular on tourism development and general development processes, on market and/or territorial sectors in a medium/long-term perspective, developing surveys (in-depth studies and sectoral reports), bulletins and reports.
Analysis of the territory and its economic, tourist and social system; identification of the characteristics and potential expressed and unexpressed; understanding of the typicality and values of the areas; identification of territorial variables and conditioning; identification of the current specific and aggregate potential and that which can be expressed by the territory.
Definition of the survey tools of the data dashboard of the Italian National Tourism Observatory in the study, analysis and monitoring of economic, social and technological dynamics of tourist interest.
Setting up the information system for the institution's marketing intelligence activities.
Co-design and drafting of national marketing and promotion plans (three-year and annual).
European planning and participation in international teams for the implementation of the awarded tourism projects ("Eco-Tandem", "WeMed_Natour", "Eco-Cruising_FU_TOUR", "SmartiesforSmes")
Since 2009 participation in the Quality Circle of the "Tourism" sector of Istat
Since 2018 she has been carrying out testimonies and technical-scientific lectures in university courses in Tourism Marketing and Tourism Economics (at La Sapienza, Bicocca, Bocconi, ISPI, etc.) and institutional public seminars as manager involved in the Italian National Tourism Observatory and Head of the Research Office of ENIT National Tourism Agency today ENIT SPA.