VERONICA CAPONE

PhD Student

PhD program:: XXXVIII
email: veronica.capone@uniroma1.it





WORK EXPERIENCE
- 11/2019 - 02/2020: COLLABORATION TO THE WORK AND PROFESSION ORIENTATION PROJECT "SMALL BUSINESSES GROW", University of Salerno and Salerno Chamber of Commerce.
- 04/25/2021 - 05/17/2021: TEACHING COORDINATOR VIRVELLE S.R.L.: teaching coordination activities for courses in Digital Marketing, Integrated tools for marketing, Relationship marketing & dark social strategy.
- 06/2021 - 12/2021: BORSISTA, UNIVERSITY OF THE STUDIES OF ROME UNILTELMASAPIENZA: contract for the award of a scholarship and research grant as part of the university research project "Conversational Marketing in contexts of digital engagement platforms: opportunities of instant messaging" at the Digital Marketing Research Laboratory - DIMALAB, (REP. no. 0146/2021).
- 06/2021 - Current: COLLABORATOR AT THE RESEARCH LABORATORY ON DIGITAL MARKETING DIMALAB, UNIVERSITY OF THE STUDIES OF ROME UNITELMASAPIENCE: activities and research projects to develop new knowledge on Digital Marketing issues.
- 09/2021 - 09/2022: JOURNALIST FOR THE MAGAZINE "LA NOSTRA VOCE": writer of newspaper articles concerning current events, news, politics and culture.
- 12/2021 - 12/2022: TUTOR FOR THE TEACHINGS OF MARKETING AND INTERNATIONAL MARKETING, UNIVERSITY OF ROME UNITELMASAPIENZA.
- 12/2021 - 12/2022: SUPPORT TO TEACHING, UNIVERSITY OF ROME UNITELMASAPIENCE STUDIES: contract to support teaching for the Marketing and International Marketing teachings in the a.y. 2021/2022 (Rep. 0380/2021), with the task of carrying out thematic and summary web-seminars; participating in the profit examination committees chaired by the professor in charge of the teachings; tutoring activities for the SIM Marketing Award.
- 14/03/2023 - Current: TUTORING ACTIVITIES, Faculty of Political Science Sociology Communication (Bando BT-B2 1/2023), Sapienza University of Rome.

EDUCATION AND TRAINING
- 09/2015 - 19/09/2018: DEGREE IN ECONOMICS AND MANAGEMENT (L-18 - CLASS OF DEGREE IN SCIENCES OF ECONOMICS AND BUSINESS MANAGEMENT), University of Salerno - Department of Business Sciences - Management & Innovation Sys.
- 24/09/2018 - 22/09/2020: MASTER'S DEGREE COURSE IN BUSINESS CONSULTING AND MANAGEMENT (LM-77 - CLASS OF MAJOR DEGREES IN ECONOMIC AND BUSINESS SCIENCES), University of Salerno - Department of Business Sciences - Management & Innovation Sys.
- 01/09/2019 - 06/09/2019: CERTIFICATE OF PARTICIPATION IN "INTERNATIONAL SUMMER SCHOOL: INNOVATIONS IN PUBLIC SERVICES DESIGN AND DELIVERY (INNPUBSERV)", University of Modena and Reggio Emilia (DEMB - Modena).
- 11/2022 - Current: PhD in COMMUNICATION, SOCIAL RESEARCH AND MARKETING - XXXVIII CYCLE Sapienza University of Rome.

PUBLICATIONS
- Lo Presti L., Maggiore G., Marino V., Resciniti R., Capone V. (2018), "Intersection between public engagement management and social sustainability: the “soft” and “hard” approaches to widening engagement in sustainable Higher Education", Sinergie-SIMA 2021 Conference, Leveraging intersections in management theory and practice, 10-11 June 2021 - University of Palermo (Italy), Electronic Conference Proceedings, DOI: 10.7433/SRECP.EA.2021.01
- Lo Presti L., Capone V., Maggiore G. (2022), "Mechanisms of Digital Consumer Vulnerability through the Systematic Literature Review: towards a new agenda of digital human ecology", SIM Conference 2022 (XIX SIM Conference on Next Generation Marketing People, Planet, Place: cooperation & shared value for a new era of critical marketing), 20-21 October 2022.

Research products

11573/1701874 - 2024 - How opinion leaders and operators communicate the image of the sustainable tourism destination
Capone, V.; Touti, M.; Del Core, S. - 01a Articolo in rivista
paper: TURISTICA (Firenze : Mercury) pp. - - issn: 1974-2207 - wos: (0) - scopus: (0)

11573/1701808 - 2023 - Coping strategies and corrective actions to address consumer vulnerability in the digital context: a systematic literature review
Capone, Veronica; Lo Presti, Letizia; Maggiore, Giulio - 04d Abstract in atti di convegno
conference: Sinergie-SIMA 2023 Management Conference - Rediscovering local roots and interactions in management (Bari)
book: Rediscovering local roots and interactions in management - (9788894713633)

11573/1701806 - 2023 - When tourists react to fake images: Modeling coping strategies during customer journey experience
Lo Presti, Letizia; Capone, Veronica; Maggiore, Giulio - 04d Abstract in atti di convegno
conference: XX SIM Conference - Marketing per il benessere, la salute e la cura (Firenze)
book: Marketing per il benessere, la salute e la cura - (9788894782905)

11573/1701807 - 2023 - Sustainability Speak: A Deep Dive into Corporate Communication Practices
Mattiacci, Alberto; Di Leo, Alessio; Capone, Veronica; Sfodera, Fabiola - 04d Abstract in atti di convegno
conference: XX SIM Conference - Marketing per il benessere, la salute e la cura (Firenze)
book: XX SIM Conference - Marketing per il benessere, la salute e la cura - (9788894782905)

11573/1693502 - 2022 - Mechanisms of Digital Consumer Vulnerability through the Systematic Literature Review: towards a new agenda of digital human ecology
Lo Presti, Letizia; Capone, Veronica; Maggiore, Giulio - 04d Abstract in atti di convegno
conference: Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing. XIX Convegno Annuale della Società Italiana Marketing (Università degli studi di Salerno (Italy))
book: Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing. XIX Convegno Annuale della Società Italiana Marketing - (9788894391886)

11573/1693498 - 2021 - Intersection between public engagement management and social sustainability: the “soft” and “hard” approaches to widening engagement in sustainable Higher Education
Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo; Capone, Veronica - 04d Abstract in atti di convegno
conference: Sinergie-SIMA 2021 Conference (University of Palermo (Italy))
book: LEVERAGING INTERSECTIONS IN MANAGEMENT THEORY AND PRACTICE - ()

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