Research: AI-Enabled Digital Transformation and Dynamic Capabilities
Researcher and strategic consultant with an educational background in Business Administration and Product Design. The primary research focus, including the doctoral thesis, centers on the integration of Artificial Intelligence from a strategic management perspective. Specifically, it examines how AI impacts leadership, management, and operations, utilizing frameworks like the Dynamic Capabilities View and TOE to explore AI-driven digital transformation and organizational resilience. This academic foundation is complemented by entrepreneurial and professional experience in marketing, business development, and eCommerce, dedicated to helping SMEs optimize processes and foster growth.