Research: Emotional sustainability: the emerging dynamics of Emotional Capitalism
Research Overview:
The decision to explore the concept of emotional sustainability arises from a profound belief in the pivotal role emotions play in both individual and collective well-being. Emotions, despite their intangible nature, exert a decisive influence on social interactions, the quality of life, and community resilience. The absence of systematic study in this domain underscores a significant gap in our understanding of the mechanisms that underpin the development of an equitable and sustainable society. This project seeks to fill this gap by investigating the emotional practices and dynamics that sustain well-being and social sustainability, with the aim of contributing new theoretical insights and practical applications for enhancing the quality of life in contemporary communities.
The interplay between emotions and capitalism represents a rich and intricate area of study, illuminating social and economic dynamics through an unconventional yet profoundly relevant lens. This research aims to explore the impact of emotions on capitalism, particularly its sustainable variant, with a specific focus on the roles played by organizations, entrepreneurs, and consumers in shaping the emotional fabric of social and economic interactions. The guiding questions for this inquiry include: What is the impact of emotions on capitalism and its sustainable variant? Which emotions does capitalism appropriate, and which does it seek to suppress? Are these emotions reproduced by capitalism, or are they merely consumed and rendered valueless?
Building upon these questions, the project will posit the hypothesis that the intentional incorporation of emotions into capitalist dynamics by organizations, entrepreneurs, and consumers could facilitate the transition to a more sustainable economic and social model. This sustainable model of capitalism would promote more empathetic interpersonal relations, responsible business decisions, and a greater emphasis on social and environmental impacts.
The objectives of the project include the analysis of the concept of emotional capitalism, evaluating the commodification of emotions and the subsequent consequences on both professional and personal dynamics. Moreover, it aims to assess emotional sustainability by examining the strategies individuals and communities adopt to maintain emotional equilibrium in the face of mounting economic pressures. Is emotional sustainability attainable within the spheres of work, consumption, and entrepreneurship? In addition, the research will explore the socio-economic implications of these phenomena, with particular attention to mental health, productivity, and social relationships. Can emotional sustainability be articulated as a potential human right?
Ultimately, the aim is to underscore the importance of this concept and its interdisciplinary application, particularly within sociology, law, economics, and political science. To implement this project, the methodology will encompass a comprehensive review of existing literature to establish the theoretical framework for emotional capitalism and emotional sustainability, alongside empirical research employing both qualitative and quantitative approaches.