LAURA VALENTINI

PhD Student

PhD program:: XXXVIII
email: laura.valentini@uniroma1.it
building: Coris - Via Salaria, 113





I obtained my Master's Degree in Media, Digital Communication and Journalism with a 110/110 mark, with honnourable mention. My research work focused mainly on the exploitation of Internet memes and user-generated content for political consensus. My Master thesis examined QAnon as case study to explain how conspiracy theories make inroads into people in times of crisis, and how an Internet meme can flare up to a global phenomenon, culminated in the January 6th, 2021 Capitol Hill assault.

My areas of interest range from politics to journalism, up to gender studies, always maintaining Internet as a central analysis object. Pro-european activist since 2017, my research work aims to investigate - and, possibly, enhance - the relationship between the european insitutions and public opinion, with a special focus on EU public communication.

In deference to the NextGen EU topic "The promotion of youth policies for civic and social engagement", my doctoral thesis echoes the fil rouge of my academic career, exploring the performance of memetic creations generated by the european institutions (mainly, by the European Commission) with the goal of promoting and creating awareness around proposed and ongoing policies. The effectiveness of those creations, oad of user-generated ones, will be monitored in terms of public engagement (by counting reactions and examining the sentiment of users' comments). Focus groups with standard users, meme enjoyers and meme creators will complete the framework.

Curriculum studiorum and main research activity:

(04/01/2022 – 08/31/2022)
JUNIOR RESEARCHER (FELLOW)
"Sapienza" University of Rome

Member of the "Euromedia Ownership Monitor" team - supported by the European Union -.
Research and input of data related to mass media ownership transparency in Italy; drafting of the Italy Country Report; attendance at the mid-term conference, held in Palma de Mallorca from June 7th to 9th, 2022.

(09/12/2019 – 01/17/2021)
MASTER'S DEGREE IN MEDIA, DIGITAL COMMUNICATION AND JOURNALISM
"Sapienza" University of Rome

Thesis: How a conspiracy theory stems, arises and propagates: the QAnon case
Subject: Comunicazione politica
Supervisors: Proff. Christian Ruggiero and Fabrizio Martire

(09/09/2014 – 05/22/2018)
BACHELOR'S DEGREE IN COMMUNICATION SCIENCES
"Tor Vergata" University of Rome

Thesis: Public Opinion and Political Communication in the Web 2.0
Materia: Storia del pensiero politico contemporaneo
Supervisor: Prof. Giovanni Dessì

Research products

11573/1682959 - 2023 - Giornalisti online - un'indagine sulla percezione della figura del giornalista sui social media
Balducci, Michele; Maiorano, Matteo; Valentini, Laura - 04d Abstract in atti di convegno
conference: Pitch “Envisioning the Future" (Bologna)
book: AIS - Pitch “Envisioning the Future" - ()

11573/1683309 - 2023 - Da meme a mezzo di autopromozione politica: il caso “Io sono Giorgia”
Valentini, Laura; Bonetti, Anita - 04d Abstract in atti di convegno
conference: Convegno di fine mandato PIC AIS 2023 - La forza dei legami (in)visibili. Cultura, media e società tra processi di influenza, resistenza e soggettivazione (Urbino)
book: La forza dei legami (in)visibili. Cultura, media e società tra processi di influenza, resistenza e soggettivazione - ()

11573/1683384 - 2023 - L’influenza tra social media logic e autorappresentazione: un’indagine sulla percezione del giornalista online
Valentini, Laura; Maiorano, Matteo; Balducci, Michele - 04d Abstract in atti di convegno
conference: Convegno di fine mandato PIC AIS 2023 - La forza dei legami (in)visibili. Cultura, media e società tra processi di influenza, resistenza e soggettivazione (Urbino)
book: La forza dei legami (in)visibili. Cultura, media e società tra processi di influenza, resistenza e soggettivazione - ()



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