Research: Anthropomorphic brand characteristics and human branding strategies in the digital revolution scenario
Education:
(October 2020 - January 2023) Master's degree in Business Management, Marketing curriculum - Faculty of Economics, Sapienza University of Rome.
- Thesis in Digital Marketing: "The role of tone of voice in the human-to-human market".
- Supervisor: Prof. Maria Vernuccio.
- Final grade: 110 cum laude.
(February 2022 - June 2022) MCI - Management Center Innsbruck
Foreign mobility as Erasmus student
(September 2016 - October 2020) Bachelor's degree in Economics Business Sciences, Business Management curriculum: "The mismanaged marketing of cultural goods made in Italy."
- Work experience:
(February 2023 - ongoing): Communication manager Master in Marketing Management (MUMM), Sapienza.
(February 2023 - July 2023) Classroom tutor University Master in Marketing Management (MUMM), Sapienza.
- Publications
In press:
The Digital Marketing & eCommerce Conference 2024: "Brand anthropomorphization on social media: The role of human tone of voice" Federica Ceccotti, Maria Vernuccio and Francesca Torti