PhD candidate in the PhD Programme in Communication, Social Research and Marketing – 41st cycle, Marketing curriculum.
She holds a Master’s degree in Organization and Marketing for Business Communication from Sapienza University of Rome.
Alongside her academic path, she has gained professional experience in marketing and communication, working on brand identity, digital strategies, content creation and communication campaigns across several sectors, including food, hospitality, fashion, tourism and cinema. She has also deepened her interest in filmmaking through training in screenwriting.
Her research interests focus on the relationship between marketing and emerging technologies, with particular attention to the role of artificial intelligence in innovation processes and in building competitive advantage for SMEs. Additional research interests include branding, digital advertising, consumer behaviour, inclusive marketing and audiovisual storytelling.