11573/1710554 - 2024 -
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria - 04b Atto di convegno in volume
congresso: International Marketing Trends Conference 2024 – VENICE 2024 (Venice, Italy)
libro: Proceedings of the International Conference Marketing Trends 2024 - (978-2-490372-18-8)
11573/1713049 - 2024 -
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto - 02a Capitolo o Articolo
libro: Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024 - (978-3-031-62134-5)
11573/1710555 - 2024 -
Made in Italy values “meet” sustainability: The E. Marinella case Ceccotti, Federica.; Vernuccio, Maria.; Patrizi, Michela.; Boccalini, Sara.; Scrimieri, Chiara.; Pastore, Alberto. - 04b Atto di convegno in volume
congresso: International Marketing Trends Conference 2024 – VENICE 2024 (Venice, Italy)
libro: Proceedings of the International Conference Marketing Trends 2024 - (978-2-490372-18-8)
11573/1679957 - 2023 -
Deepening branding opportunities in VR-based metaverses. A qualitative study Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto - 02a Capitolo o Articolo
libro: Advances in digital marketing and ecommerce. Fourth international conference, 2023. - (978-3-031-31835-1)
11573/1689244 - 2023 -
Virtual reality engagement ed esperienza di marca nel metaverso Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto - 04b Atto di convegno in volume
congresso: Sinergie SIMA Conference, Rediscovering local roots and interactions in management (Bari, Italy)
libro: Rediscovering local roots and interactions in management - (9788894713633)