SARA BOCCALINI

PhD Student

PhD program:: XXXVIII
email: sara.boccalini@uniroma1.it
phone: 3481936923
building: Dipartimento di Management
room: 8

supervisor: Maria Vernuccio
co-supervisor: Michela Patrizi

Sara Boccalini, a Ph.D. candidate in the 38th research cycle, focuses her study on the innovative technological context of the metaverse. Her primary objective is to explore the implications of immersive brand experiences for both brands and consumers. Additionally, she actively collaborates with the Sapienza research team in the context of the PNRR Project - PE11_Spoke 7: "New consumer-driven business models for resilient and circular supply chains _ Customer-based strategies for Sustainable and Circular Made in Italy."

Research products

11573/1710554 - 2024 - Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante

Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria - 04b Atto di convegno in volume

conference: International Marketing Trends Conference 2024 – VENICE 2024 (Venice, Italy)

book: Proceedings of the International Conference Marketing Trends 2024 - (978-2-490372-18-8)

11573/1713049 - 2024 - Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study

Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto - 02a Capitolo o Articolo

book: Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024 - (978-3-031-62134-5)

11573/1710555 - 2024 - Made in Italy values “meet” sustainability: The E. Marinella case

Ceccotti, Federica.; Vernuccio, Maria.; Patrizi, Michela.; Boccalini, Sara.; Scrimieri, Chiara.; Pastore, Alberto. - 04b Atto di convegno in volume

conference: International Marketing Trends Conference 2024 – VENICE 2024 (Venice, Italy)

book: Proceedings of the International Conference Marketing Trends 2024 - (978-2-490372-18-8)

11573/1726913 - 2024 - Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z

Ceccotti, Federica; Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto - 04b Atto di convegno in volume

conference: Sinergie SIMA Management Conference 2024 (University of Parma)

book: Management of sustainability and well-being for individuals and society - ()

11573/1717653 - 2024 - User engagement with the VR-based metaverse in the brand experience: A consumer perspective

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela - 01a Articolo in rivista

paper: SINERGIE (-Verona Italy: Cueim Comunicazione Srl) pp. 37-60 - issn: 0393-5108 - wos: (0) - scopus: (0)

11573/1729750 - 2024 - “Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela - 01a Articolo in rivista

paper: JOURNAL OF RETAILING AND CONSUMER SERVICES (Butterworth Heinemann Publishers:Linacre House Jordan Hill, Oxford OX2 8DP United Kingdom:011 44 1865 314569, EMAIL: bhmarketing@repp.co.uk, INTERNET: http://www.laxtonsprices.co.uk, Fax: 011 44 1865 314569) pp. 1-10 - issn: 0969-6989 - wos: (0) - scopus: (0)

11573/1679957 - 2023 - Deepening branding opportunities in VR-based metaverses. A qualitative study

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto - 02a Capitolo o Articolo

book: Advances in digital marketing and ecommerce. Fourth international conference, 2023. - (978-3-031-31835-1)

11573/1689244 - 2023 - Virtual reality engagement ed esperienza di marca nel metaverso

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Pastore, Alberto - 04b Atto di convegno in volume

conference: Sinergie SIMA Conference, Rediscovering local roots and interactions in management (Bari, Italy)

book: Rediscovering local roots and interactions in management - (9788894713633)