Research: Measuring the return on offline and online advertising investments in brand awareness
Piermario Tedeschi is a PhD candidate in Management (40th cycle) at the University of Rome “La Sapienza”. His research interests focus on the evolutionary dynamics of media, the integration of artificial intelligence technologies into communication processes, and impact-measurement strategies within complex information and marketing systems.
Throughout his academic and professional career, Piermario has developed solid experience in bridging theory and practice, with particular attention to how artificial intelligence models influence visibility, user intent, and decision-making in digital contexts. His research explores methodological approaches to the interpretation of integrated data, the analysis of behavioral patterns, and the generation of actionable insights in multichannel environments.
Alongside his doctoral studies, Piermario founded and leads Digital Angels, a marketing agency that supports organizations and brands in strategic innovation, the adoption of emerging technologies, and the development of advanced measurement systems. More information is available at https://www.digitalangels.com/.
PhD Supervisor: Prof. Maria Vernuccio
Research Topics:
- Artificial intelligence and digital communication models
- Integrated measurement methodologies and impact evaluation
- Evolution of media systems and user behavior
- Generative insight strategies in corporate and institutional contexts