Titolo della tesi: The banking cost-efficiency strategies to face the Covid-19 crisis. Case Study: UniCredit Group
Within the recent context created by Covid-19, and the pandemic related economic, financial and healthcare crisis, this paper aims at pointing out the efficiency factors that might work as propellers for the productive efficiency of Italian banks, enhancing the staff allocation in order to guarantee the achievement of the cost-reduction goals set for the medium-long term. Through the empirical analysis it has been possible to identify and verify on the single case study how individual operative strategies of internationalization-localization (offshoring and outsourcing), digitalization (process reengineering, automation and controlling 4.0) and strategic workforce planning contribute to the achievement of goals of technical- operative efficiency and of operative banking cost reduction.