Titolo della tesi: Digital Platformization and Effects on Corporate Branding - Analysis of European Sports and Cultural Network
This thesis proposes a reflection on the developments that are taking place in these
years around the theme of digital platforms. The platform-based model is now
embedded in everyday life, bringing technological, social and trade changes.
Assessing the performance of Sport, Cultural and Creative Sectors remains a
challenging task, particularly when dealing with different networks .
How to enable dynamic network evaluation is the central theme During this
discussion, desire to explore the following key areas:
➡ Digital Transformation in the process of the platform and classification
➡ Implementation of process and value-based approach evaluation
➡ Management of microdata
➡ Visualization of network relevance
➡ CSR and Sustainability, leverage in the branding values