GENNI PERLANGELI

Dottoressa di ricerca

ciclo: XXXVI

Titolo della tesi: Digital Platformization and Effects on Corporate Branding - Analysis of European Sports and Cultural Network

This thesis proposes a reflection on the developments that are taking place in these years around the theme of digital platforms. The platform-based model is now embedded in everyday life, bringing technological, social and trade changes. Assessing the performance of Sport, Cultural and Creative Sectors remains a challenging task, particularly when dealing with different networks . How to enable dynamic network evaluation is the central theme During this discussion, desire to explore the following key areas: ➡ Digital Transformation in the process of the platform and classification ➡ Implementation of process and value-based approach evaluation ➡ Management of microdata ➡ Visualization of network relevance ➡ CSR and Sustainability, leverage in the branding values

Produzione scientifica

11573/1676160 - 2023 - Strategic communication: CSR aspects in Industry 4.0 – case study of IKEA in the Millennials

Perlangeli, Genni - 04b Atto di convegno in volume

congresso: international marketing trends conference (parigi)

libro: The role of Digital Transformation in customer journey case study Zara - (978-88-943918-8-6)

11573/1690853 - 2023 - The platformization of cultural industries

Perlangeli, Genni - 04d Abstract in atti di convegno

congresso: Artificial Intelligence Embraced: the future of the cultural and creative sector (Helsinki)

libro: ENCATC - ()

11573/1673399 - 2022 - Roaring seniors go on a cruise: applications of intelligent automation to boomers’ tourist experience

Gerardi, Lorenza; Perlangeli, Genni - 04d Abstract in atti di convegno

congresso: XIV Riunione Scientifica SISTUR (Sapienza, Università degli Studi di Roma)

libro: Turismo: verso una ripresa responsabile – Strategie, rischi, opportunità - ()

11573/1675957 - 2022 - Employee Generativity and Company Purpose a theoretical model of their impact on Brand Advocacy

Nevi, Giulia; Perlangeli, Genni - 04d Abstract in atti di convegno

congresso: SIM CONFERENCE 2022 - Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing. (Salerno)

libro: SIM CONFERENCE 2022 - (978-88-943918-8-6)

11573/1652546 - 2022 - Branding in sustainability

Perlangeli, Genni - 01a Articolo in rivista

rivista: INTERNATIONAL JOURNAL OF MARKETING STUDIES (Toronto : Canadian Center of Science and Education.) pp. 47-57 - issn: 1918-7203 - wos: (0) - scopus: (0)

11573/1661514 - 2022 - The role of Digital Transformation in customer journey case study Zara

Perlangeli, Genni - 04b Atto di convegno in volume

congresso: SIM SOCIETA ITALIANA MARKETING (SALERNO)

libro: The role of Digital Transformation in customer journey case study Zara - (978-88-943918-8-6)

11573/1593076 - 2021 - The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

Perlangeli, Genni - 01a Articolo in rivista

rivista: INTERNATIONAL JOURNAL OF MARKETING STUDIES (Toronto : Canadian Center of Science and Education.) pp. 8-8 - issn: 1918-7203 - wos: (0) - scopus: (0)

11573/1593896 - 2021 - The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

Perlangeli, Genni - 04b Atto di convegno in volume

congresso: SIM XVIII Convegno Annuale della Società Italiana Marketing (Ancona)

libro: The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation - (978-88-943918-6-2)