11573/1772283 - 2026 -
Beyond positive brand identity: Conceptualizing the Negative Brand Identity System Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela; Ceccotti, Federica - 04b Atto di convegno in volume
congresso: Sinergie SIMA Management Conference 2026 (University of Pavia)
libro: Sinergie-SIMA Management Conference Proceedings. Transforming management in the era of post-globalization and agentic economy - (9791224342618)
11573/1766754 - 2026 -
From Conceptual Chaos to Clarity: The OEPEA Model to Decipher the Influencer Landscape Romano, Rosa; Capone, Veronica; Ceccotti, Federica; Mattiacci, Alberto - 01a Articolo in rivista
rivista: INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION (Mahwah, N.J. : Lawrence Erlbaum Associates) pp. 1-31 - issn: 1553-118X - wos: (0) - scopus: (0)
11573/1762432 - 2026 -
Deepening Inclusive Branding: A Managerial Perspective Vernuccio, Maria; Patrizi, Michela; Ceccotti, Federica - 02a Capitolo o Articolo
libro: Inclusive Marketing, Value Creation Strategies, and Social Sustainability - (978-1-0364-6093-8)
11573/1741827 - 2025 -
Understanding blockchain’s influence on brand management: the blockchain branding model Bartoli, C.; Bonetti, E.; Ceccotti, F.; Mattiacci, A. - 01a Articolo in rivista
rivista: THE JOURNAL OF PRODUCT & BRAND MANAGEMENT (Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202) pp. 1-19 - issn: 1061-0421 - wos: WOS:001510158900001 (2) - scopus: 2-s2.0-105008312562 (7)
11573/1757288 - 2025 -
Implementing the Inclusive Branding Strategy: Key Challenges and Managerial Solutions from the Perspective of Marketing Practitioners Ceccotti, Federica; Vernuccio, Maria; Boccalini, Sara - 04b Atto di convegno in volume
congresso: XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. (University of Naples, Parthenope)
libro: Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing. - (978-88-947829-3-6)
11573/1741993 - 2025 -
Integrating Sustainability and Country Image: Strategic Insights from the Italian Fashion Industry Scrimieri, Chiara; Patrizi, Michela; Ceccotti, Federica; Pastore, Alberto - 04b Atto di convegno in volume
congresso: International Marketing Trends Conference 2025 (Venice; Italy)
libro: Proceedings of International Marketing Trends Conference 23-25 January 2025, Venice - (978-2-490372-20-1)
11573/1741994 - 2025 -
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS) Di Leo, Alessio; Ceccotti, Federica; Mattiacci, Alberto - 04b Atto di convegno in volume
congresso: International Marketing Trends Conference (Venice; Italy)
libro: Proceedings of International Marketing Trends Conference 23-25 January 2025, Venice - (978-2-490372-20-1)
11573/1741868 - 2025 -
L'evoluzione del branding nell'era digitale. La nascita del Social Purpose Brand Vernuccio, Maria; Ceccotti, Federica; Patrizi, Michela - 03a Saggio, Trattato Scientifico