Alessandro Biraglia is an Associate Professor of Marketing at Leeds University Business School, The University of Leeds, United Kingdom. He earned his PhD at The University of Leeds.
His research interests focus on the interplay between social psychology and consumer behaviour, with particular emphasis on topics like ideology and authenticity.
Alessandro has authored numerous publications in leading peer-reviewed journals in the areas of psychology, marketing and management. He is a member of the editorial review board of Psychology & Marketing and he actively participates in international conferences and symposia. Alessandro has taught different modules at the undergraduate, master and doctoral levels, especially focusing on quantitative methods and experimental research. He has also experience in supervising dissertations and doctoral theses, together with acting as a personal tutor for a large cohort of students every year.
https://business.leeds.ac.uk/departments-marketing/staff/376/dr-alessandro-biraglia