Adam Wojtaszek is Associate Professor and the Director of the Institute of Linguistics, University of Silesia, Katowice, Poland. His major field of interest is linguistic pragmatics, encoding of meaning, specialized registers, advertising discourse and language of persuasion. He has published two books on advertising language,
Deciphering Radio Commercials – A Pragmatic Perspective (2002) and
Theoretical Frameworks in the Study of Press Advertisements – Polish, British and Chinese Perspective (2011), as well as a number of articles on the topic. Together with Danuta Gabryś-Barker, he acts as the editor-in-chief of the journal
Theory and Practice of Second Language Acquisition (est. 2015), published by University of Silesia Press, currently indexed by SCOPUS. For many years he has co-organised the yearly International Conference on Foreign / Second Language Acquisition, one of the major events in this field in Poland. He has extensive experience in supervising B.A, M.A. and PhD theses, he has also reviewed a number of post-doctoral degree applications. His areas of expertise include the following: discourse of advertising, especially interplay between pictorial and textual elements, multimodal meaning encoding; specialized registers, profesiolects; linguistic pragmatics, especially theories of meaning encoding; discourse analysis
Selected publications:
Wojtaszek, A. (2002). Deciphering Radio Commercials – A Pragmatic Perspective, Katowice: Wydawnictwo Uniwersytetu Śląskiego.
Wojtaszek, A. (2004). Stereotypes of women in Polish radio and press advertisements, In: Anthony Barker (ed.), The Power and Persistence of Stereotypes (217-228). Aveiro: Universidade de Aveiro.
Wojtaszek, A. (2011). Theoretical Frameworks in the Study of Press Advertisements: Polish, English and Chinese Perspective. Katowice: Wydawnictwo UŚ/Oficyna Wydawnicza WW.
Arabski, J. and A. Wojtaszek (eds.) (2011). Aspects of Culture in Second Language Acquisition and Foreign Language Learning. Berlin, Heildelberg: Springer (290 pages, Introduction – 4 pages).
Arabski, J. and A. Wojtaszek (2016). Contemporary perspectives in cross-linguistic influence. In: R. Alonso Alonso (ed.) Crosslinguistic Influence in Second Language Acquisition (215-224). Bristol/Buffalo/Toronto: Multilingual Matters.
Wojtaszek, A. (2016). Multimodal integration in the perception of press advertisements within the Dynamic Model of Meaning. Lodz Papers in Pragmatics 12(1), 77-101.
Wojtaszek, A. (2016). Thirty years of Discourse Completion Test in Contrastive Pragmatics research. Linguistica Silesiana 37, 161-173.
Wojtaszek, A. (2017). What you’ll never manage to read – the small print component of televised commercials for erection stimulants. Linguistica Silesiana 38, 209-225.
Wojtaszek, A. (2019). Surprising turns of the persuasive path: exploitation of conceptual blending in Polish medical advertising. Linguistica Silesiana 40, 361-383.
Wojtaszek, A. (2021). Institutional perspective on writing for international publication. Publishing in English at the University of Silesia. International Review of Pragmatics 13, 86-112.